Sponsorship

Nordea Estonia's sponsorship principles are based on the objectives established by Nordea Group, as well as the local circumstances, relevance and significance of the supported projects to the whole society or certain social groups.

First and foremost, we evaluate the integrity, cultural value and social background of the projects.

The sponsorship volume depends on the budget and significance of the project as well as the bank's current resources.

Which type of projects do we sponsor?

Our main fields of sponsorship include

Culture

We are willing to support different fields of culture such as theatre and music events, exhibitions and other innovative, fascinating and unique projects.

Sports

Pursuant to the decision of the Nordea Group, main sports fields to be sponsored by Nordea Bank include soccer, alpine skiing, tennis and golf. Since the same principle cannot fully be implemented in all Group countries, in Estonia we have decided to sponsor events that are more popular and have a biggest number of enthusiasts.

This year, Nordea launched its own recreational sports project Nordea Health Run to urge white-collar workers to exercise in nature.

Social affairs

Social projects to which we have paid the most attention include projects related to children's social problems (UNICEF jubilee concert "Right to be a Child", soccer event "No to Drugs", purchase of reanimation ambulance for the Tallinn Children's Hospital, purchase of laparoscope to the Pelgulinna Maternity Hospital, Maarja Village - constructing a home for children with mental disabilities and etc.).

For the second year in a row, Nordea Bank is the chief sponsor of the "Wildlife Photographer of the Year" and is thus helping people whose work is carried by inspiration and passion.

Which information should the sponsorship application contain?

• A hard copy or electronic copy of a proper and yet brief overview of the planned project (project idea, background, history, initiators, etc.);
• Project budget (planned expense and revenue);
• Structure/positioning and number of sponsors (division of subsidies between the chief sponsor and other sponsors);
• A detailed plan for the promotion of sponsors depending on the subsidy amount; resources and materials necessary for the promotion;
• Other co-operation partners; their role in the project.

Submission of applications

Applications can be sent by e-mail to sponsorlus@nordea.com, or by post to the Marketing Department at Hobujaama 4, 15068 Tallinn.

All applications we receive will be reviewed on an ongoing basis. The applicant will be contacted if a positive decision is reached.

We do not sponsor

• Enterprises, which contradict the general values of the bank
• Political events
• Private individuals
• Sports fields of aggressive nature
• Sports fields associated with doping scandals
• Last-minute petitions

We prefer

• Projects supporting children's healthcare and social prevention work.
• Cultural and sports events of wide public interest.
• Being the chief sponsor, major sponsor or sole sponsor.
• not to be exposed together with competing banks, except in joint projects with other banks.

In case we decide in favor of sponsoring a project, membership fees, participation fees or other fees necessary for the event should be collected through an existing Nordea account or through a new account in Nordea. We are prepared to offer discounts in service fees.